Music Connectz: Clothing

www.coupstreet.com
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WHAT WE STAND FOR:

Coup Street is an L.A. based brand that symbolizes the hunger and hustle that exists in all of us when we chase after our dreams. To us, a pigeon is a perfect example of a species constantly on their grind. But what makes them special, is they don’t live in a forest or the mountains, like other birds. They live on the streets, and buildings are their cliffs. And whether they have a broken wing, or hop around on one leg, they’re out there, competing on a daily basis. On the streets, pigeons have become so common in fact, that most people don’t even acknowledge their presence when standing next to them at a street light. And it is this hustle that goes unrecognized, that we strive to embody in our brand. Whether you’re out on the streets selling ice creams, or mixtapes, as long as you’re trying to elevate, and get to the next level, we respect that. We chose to spell coop, c-o-u-p, as in “coup d’etat” which symbolizes the takeover. The overthrow of a mentality that you’re better than the person next to you because of the job you have, or the car you drive. Respect everyone that strives to get to a better place. Because one day when you least expect it, they have risen to a higher level. So high in fact, that if they choose to, they might just shit on you. Respect the grind!

WHAT WE'RE UP TO:
We strive to bring a new style and message to the industry. We feel like we have something to say and have various ways of expressing ourselves. One way is our shirts. Along with our own designs, we work with up and coming artists that we feel reflect what we're trying to say. We also have our masks and mannequins that add a special flavor to our unique mixture. We're also making our very own animated series to go along with our brand. Something that no other clothing brand has done. The animation is called "Couped Up". It is a story about some inner city pigeons that live in a pigeon coop in the hood. Right now Coup Street is working on the animatic version of the pilot that will be released later this month.

WORD ON THE STREET:

Coup Street has been on the move, hustling just like their feathered friend. They have a street wear, graffiti vibe to them, but what makes them stand out is the artwork and witty approach to the game. They've been
getting a lot of fame from their mannequin that they use to display their clothing. The mannequin took over 100 hours to make and was drawn by hand with acrylic markers.

Polvasti Streetwear

Polvasti is a Streetwear Clothing line founded by Andre Jackson in New Orleans, LA. Polvasti represent freedom; Freedom of self, maintaining youth, and freedom of expression. We believe in the right to be who you are, dress what you feel, speak what you feel - simply - the comfortability with being yourself. We promote positivity in all forms. Currently, Polvasti's website
only feature shirts- we are looking to expand with the upcoming seasons. Polvasti's motto is "Teamwork make the dreamwork" "Loyalty over Royalty". Polvasti members include, the CEO, Andre Jackson along with several partners to include Dashawn Merritt, Nasir Lloyd, Candi, and last but not least Christiana Harrell. Together we make it happen with three simple tools: Loyalty, Teamwork, and a determination to succeed.

For updates please "LIKE" our Facebook page: www.Facebook.com/Polvasti
To speak with the Polvasti team, please follow us on Twitter: www.Twitter.com/PolvastiFresh
www.Twitter.com/Polvasti
www.Twitter.com/PolvastiWave
www.Twitter.com/Nas_aboveitall
www.Twitter.com/CandiLaand
Please visit the Polvasti website to learn more about who we are, what we do, and ultimately, check out our products. www.Polvasti.com

TMC: Tell us how you came up with the name for your clothing line?

Polvasti: I wanted something original, yet something that stood out. I went through atleast 10+ different names trying to find something that I thought STUCK. You know, like peanut butter and jam. I thought of a word that represented the brand as a whole, and I looked for different ways to express it via google.

TMC: So when and how did you get started?

Polvasti: Honestly, I got started in early 2012, January to be exact. First I just wanted to resell brand name clothing, lets just say it isn't as easy as it looks. I got tired of the hassle and decided it would probably be in my best interest to build my own company and design my own clothing.

TMC: What’s the concept behind your designs?

Polvasti: I believe everyone, regardless of social/financial class, are diamonds in the rough. I believe this because we all struggle, we all smile, we all cry- we all are human - therefore regardless of status we all feel. The bear represent youth. When you are young some people hold onto toys, like bears. We carry
it around everywhere until someday we grow out of it. The bear represent youth within your dream, carry it around everywhere you go and never let go. The diamond represent the diamond in the rough, and the crow represent royalty. We all are diamonds in the rough, we all are kings and queens.

TMC: What are your influences or inspiration behind your designs?

Polvasti: Honestly, my inspiration was just to do something that was different but have a true meaning behind it, not just be "swagg" with no solid foundation. Wanted to do something that represent what I believe.

TMC: What do you feel separates your line from the rest?

Polvasti: First of all, no shade (lol), but Polvasti uses Next Level Premium T Shirts. Therefore, it feels good, looks good, but most importantly wont destroy your shirt when you wash it. But nah, I don't know that would be a question to ask the supporters honestly. I think maybe the Polvasti Team hustle. We hustle hard every single day.

TMC: Give us a few fashion tips than can be useful?

Polvasti: Just be original. Just be yourself. Honestly there's all types of walks of fashion around us everyday and I admire them all even if it isn't something I would wear. So the best tip I can give is just be you. Freedom of self, freedom of expression.

TMC: What's one major “fashion NO-NO” to you?

Polvasti: haha, man. Like I said big ups to people that do them regardless of what the world around them is doing, no shade at all. But something I wouldn't do myself - ever - is wear:
1.)polo style shirt with noshirt under it
2.)Tuck shirt behind the buckle of my belt but let the rest hang freely
3.)cuff my pants

TMC: What have you learned being an up and coming line, Good & Bad?

Polvasti: Good thing: Learning about the printing process, photography, organization, business mannerism The hardest thing to learn is how to roll with the punches. Sometimes your "good" decisions are actually bad decisions, and you just have to learn how to accept it, learn from it, and move on.

TMC: Every Clothing line usually has a “motto” or a “saying” that represents their clothing line, what is yours?

Polvasti: "Ride the Wave" lol I thought it was cool

TMC: What plans do you have in the near future for you line?

Polvasti: It's still up in the air whether or not we will do an accessory line for the Fall season, but of course designing for Winter, and networking with our supporters. Working toward getting on Karmaloop by Dec-Jan time frame so that is dope as well. May also see some collabs with Morgan Santurri sometime this year, by the way shout out to that guy & follow him on Twitter.

Thanks for the interview. Next time lets do it live. Let me get some shout outs out the way before we conclude this. Shout out to Nas, Candi, Chris, My boy Daze, Wayne J., Que, Status Junkie Media, The Link Magazine, Money Mitch, Sha Sha Jones, Fly Boy Keno (follow him @_flyboykeno & cop the new album), The whole Polvasti Team,NEW ORLEANS & of course you ;)